Casey Petersen

Marketing operator

I ship AI into marketing systems that already have to work Monday morning.

Not a commentator. An operator.

I build production workflows for paid media, measurement, content intelligence, and reporting — so lean teams move faster without trading away rigor. The point isn’t the future of AI. It’s the art of the possible right now.

See the work Connect on LinkedIn
Focus: paid media · measurement · marketing ops · production AI Based in Wake Forest, NC · work is global

Selected work

Before → system → after

Case studies from work I’ve actually run. Practical systems, not concept decks.

Measurement · Automation

Global reporting: hours to minutes

Rebuilt quarterly digital reporting as a production pipeline so a lean team could deliver decision-ready insight without a multi-week scramble.

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Paid media · AI ops

AI as the default operating layer

Moved AI out of pilot theater and into planning, creative/content loops, and optimization — with performance accountability attached.

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Scale · Frameworks

Performance visibility at enterprise scale

Built a health / performance framework that made hundreds of accounts and dozens of markets legible — what works, what’s stalled, where to invest.

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Writing & lab

Notes from the operating floor

Essays and field notes on AI in marketing and business automation — grounded in systems already running. Video coming later.

Hours to minutes: what production AI in marketing actually looks like

If your AI program still needs a steering committee to produce a slide, you don’t have an operating system yet. Here’s the difference.

Stop briefing AI. Start operating systems.

Prompts are not a strategy. The teams winning right now treat models like infrastructure inside a repeatable workflow.

About

Operator first. Titles second.

I’m Casey Petersen — a marketing operator with 20+ years across enterprise tech, SaaS, startups, and digital-first growth. I care less about frameworks on slides and more about whether the system still works when the calendar turns over and the budget is real.

At Lenovo, I lead global paid media and analytics work: building in-house capability, AI-enabled optimization and reporting, and performance systems used across hundreds of accounts and dozens of markets. Earlier: digital marketing at Cloudflare; VP / Head of Marketing, Analytics, and Product at Photofy; leadership roles in social commerce and retail digital growth.

This site is my professional home base — a place to show practical work, publish field notes on AI in marketing and automation, and eventually open limited consulting for teams who want production systems, not another pilot.

Photos and richer media coming. For now, the work should do the talking.

Path

  1. Lenovo
    Global Senior Manager, Paid Media and Analytics
    2019 — Present
  2. Cloudflare
    Manager, Digital Marketing
    2022 — 2023
  3. Photofy
    VP / Head of Marketing, Analytics, Product
    2018 — 2019
  4. Collective Bias
    Director, Social Ops · Director, Analytics & Strategy
    2012 — 2015
  5. Earlier
    Murphy USA · Skin Sake — retail & direct digital growth
    2007 — 2011

Consulting

Limited time for teams who want systems, not theater.

Short engagements on production AI for marketing ops, paid performance systems, measurement repair, and the operating cadence that keeps it all honest. Booking and paid scheduling are next — for now, reach me on LinkedIn and tell me what you’re trying to make real.

Message on LinkedIn